Brochure design and annual report design is not unlike a story with a beginning, middle, and an end. First, it introduces itself to the viewer, then it tells the story of the company that year, then it let’s the viewer know how to contact them. It shouldn’t be out-of-order. That would be like a stranger walking up to and telling you everything about himself before he introduces himself. It confuses the viewer and reflects poorly on the stranger (or company).