Being able to have an opportunity to show a huge corporation like Shell what their intranet could look like and how it might function is a great task in information architecture. What’s that? Information architecture is defined as the ability to design or organize (or build) the content in a way that makes it more usable to us humans. So we get the maximum out of the experience.
The great secret of good design is how you pace the experience that the reader, or viewer has. How is it organized? What is first, second, third, etc., in the visitor’s viewing experience? Is the visitor being overwhelmed, and now not able to absorb your information? (Which means they leave frustrated and quickly). How does this get solved? Good design. That’s what one of the things I mean when I say website should work for you, not against you.